The value of design?

Persuading businesses to invest in product design isn’t always easy. The end product isn’t tangible at the outset of a project, and overall costs are hard to pin down. Some people assume a designer just makes the product pretty after the real development work has been done.

It is enlightening to look at the profitability of a well known business that has put design at the heart of all it does. Apple Computers recently reported profits of $6bn on revenues of $26.74bn for the three month period running up to Christmas 2010. Read the rest of this entry »

Revolutionary Device…

Is this the Revolutionary Device that Apple claim it to be?

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Design Lead Company flourishes in recession

Like them or not Apple certainly knows how to produce desirable products, they also know how to make money from their products. All their products are heavily focussed on the best product design and user experience. If you have ever bought an Apple product you’ll be amazed at how even the most basic of product has real attention to detail. Read the rest of this entry »

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