4D defeat digital giants to win design award

The TimeCode Buddy wifi Master, one of 4D Products’ most recent design projects, has beaten giants such as Sony and Canon to be awarded the prestigious IABM Peter Wayne Award – as well as an IABM Award for Excellence – at this year’s IABM Awards for Design & Innovation at the IBC show in Amsterdam.
“The TimeCode Buddy is an elegant solution to a real-world problem experienced daily by users around the world” declared IABM Director General Peter White about why the 4D Products designed project was given the prestigious award.
Developed by TimeCode Systems with the innovative product interface designed by 4D Products, the TimeCode Buddy allows production specialists in the broadcasting industry to use a single piece of kit for all of their timecode requirements.
Inventors of the TimeCode Buddy developed a prototype of the soon-to-be award winner, however they needed a design partner to translate their ideas into a consumer-friendly interface and design that they could take to market, which is why TimeCode Systems turned to North West product design company, 4D Products.
Speaking about their partnership with 4D Products, Paul Scurrell, TimeCode Buddy’s founder and director states; “Working with 4D Products has been a pleasure from the outset. They were exceptional when it came to understanding our needs and getting to know our market. From design right through to manufacture, their commitment to deliver something outstanding never wavered, changed or flagged”.
The IABM awards program, held yearly, is open to all global manufacturers and suppliers, recognising products that offer significant solutions or opportunities to the broadcast supply industry.
“For one of our product designs to be recognised by such a respected association is an absolute honour for us. From the outset, we believed that in order for TCS’s to make an impact in their established industry with multinational players, they needed to focus on great innovative design and give the user something extra, something desirable. Winning this prestigious award in the firstyear of trading against such big competition is proof that investing in good design is key for any business. It is a great reward for TCS, for their belief in 4D and allowing us the freedom to innovate and challenge existing methods” said 4D Products Director James Bell.

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