Product Design Awards

Why not visit http://awards.designweek.co.uk/dw/2012/entry-showcase-13.html to see one of our recent project in the Design Week product design awards show case. Fingers crossed for a good results!

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Design for your customers

How do you know if your new product will appeal to your customers?

We supply Product Design to a range of clients in many different situations. Not everyone understands their target customers as well as they could.
If you are fortunate enough to have regular contact with existing customers, they can be a valuable source of feedback and ideas. If every customer is crying out for something they cant currently get, it is a golden opportunity to supply something new to a ready made market.
If you are developing a new product it can be easy to make assumptions about what the end user wants, either through personal opinions or being blinkered by what the competition is doing.
A great way to understand your target market is to observe how they currently solve the problem your new product is addressing. They may be;

  • Using a competitors product
  • Struggling through without a solution
  • Not realise a problem exists
  • Not realise or believe their problems can be solved
In any of these situations why not identify a group of ‘friendly’ target users who do whatever it is your product will do, vacuuming a carpet, organising workspace, taking blood from a patient, etc. Observe and record how users complete the task, the things they do to work around features that don’t work with their current product, the features on their current product that just don’t perform or aren’t of use anyway.

Armed with this kind of data the design team can propose solutions that actually solve the end users problems, not just copy the competition or refresh the current design assuming it does everything the customer needs.
The benefits of the product should then appeal to your customers and be real incentives to make a purchase. This is one of several methods utilised by our design team to understand end users and design better products.

Anyone for Raspberry Pi?

An intriguing concept intended to increase interest in computer programming from an early age.

Designed in the UK, The Raspberry Pi is a credit-card sized computer board that plugs into a TV and a keyboard. It’s a miniature ARM-based PC which can be used for many of the things that a desktop PC does, like spreadsheets, word-processing and games. It also plays High-Definition video and costs only £21.60!

The theory goes that programming knowledge has declined since the good old days of BBCs, Sinclair Spectrums, and Commodore 64s, when kids could experiment by writing programs for their home computers. Students entering computer based university courses now have more experience using spreadsheets and writing web pages due to school curriculum’s. Not much use when you want to create something new from scratch.

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