What could winning Product Design awards do for your business?

There are many Product Design Awards over the calendar year, and most other industries will have their share of awards too. Have you ever entered one of your products in a competition?

We recently entered a new hand held electronic device into the Design Week Awards 2012.

Why? Well we don’t have particularly large egos, but is always nice if the work you do gets recognition. But the real opportunity is one of marketing. The very fact we have entered the awards gives us something positive to talk about, and suggests we are delivering high quality work worthy of consideration in a national competition. Imagine if we were to win! The product, the company who own it, and our design capabilities will receive national press for all the right reasons.

Any business can talk about their own merits, USPs, etc, but it will always carry more weight if the positive words come from an unbiased third party with industry knowledge.

When you look at your product range, do you feel it’s worthy of competing for an award against others in your sector? If not, perhaps its time for change.

The MD of a medical diagnostics business once told us he wanted his products “to be the Apple Computers of our industry”. We are certainly up for a challenge, and that particular project recently won first place in a plastics design industry competition. Great PR for the client, their product, and the design team.

Make It In Great Britain

“Make it in Great Britain Challenge, a national competition to find the most promising and cutting-edge British pre-market products or processes, it will culminate in an exhibition which celebrates the best of British manufacturing, held at the Science Museum, to coincide with the Olympic and Paralympic Games. The exhibition will highlight the successes of the manufacturing sector, show the true face of British manufacturing and encourage young people to consider a career in the industry.”


Mountain Bike Video Cameras

I got out on my Marin mountain bike for the first time this year recently. It was a sunny Sunday afternoon, which had brought plenty of other cyclists out.

As a product designer, I like keep an eye on what gadgets and accessories cyclists have with them.

One thing that is becoming more common are helmet mounted video cameras. This isn’t surprising considering peoples interest in posting a record of any and all their activities on Youtube or Facebook. Considering most people now carry smart phones too, I am surprised I cant find any products which connect a camera to the smart phone and make use of its screen for playback, its internal memory for storage, and its internet connectivity for uploading content to social media sites before the ride is even finished.

Anyone out there know of such a device / system?

Of course with our design expertise, we may just build something ourselves to do the job…Watch this space.


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