4D Designed Product in the Movies!

One of 4D’s eagle eyed designers, David, spotted a Sabre Trident grip in the latest Kingsman movie, Kingsman – The Golden Circle. Nice to see one of our products starring on the big screen!


Aeroplane-shaped swimming aid takes off


A unique aeroplane-shaped swimming aid’s sales have taken off for a Cheshire coach turned inventor. Chris Shore turned to Warrington based product designers 4D Products for help in designing and launching AquaPlane and now has the backing of Olympic and Commonwealth Games stars for his revolutionary aeroplane-shaped swimming aid, with sales already taking off in ToysR’Us.

P1010151Chris Shore from Weaverham near Northwich was frustrated with the limitations of armbands and other buoyancy aids while teaching youngsters how to swim. So the 28-year-old used his knowledge and experience in combination with 4D Products’ design and manufacturing skills to launch his own flotation device and AquaPlane was born.

“Nothing was giving my students the support they needed,” said Chris, who runs Cheshire-based Shore Swim club. There are many issues with swimming aids such as restricting a child’s movement, incorrect buoyancy levels and lowering a child’s confidence when the aids are removed. I wanted to take away these barriers to children learning. It was a challenge but I couldn’t ignore the opportunity to make a difference to young swimmers.”

AquaPlane is a unique three-in-one swimming aid covering all the main stages of swimming development which starts out as a back float. The product is also already used by other swim schools across the UK including Puddle Ducks, which teaches more than 20,000 children.

Commonwealth Games gold medallist and Olympian Chris Cook has endorsed AquaPlane and uses them at his own swim school. He said: “Our swimmers love the freedom the AquaPlane gives them in the water. It works wonders for their technique.”

Former British swimmer and Commonwealth Games finalist Dan Coombs also backs the device. “I use AquaPlane to help children increase confidence and adopt the correct body position when learning to swim,” said Dan.

Iain McCall, Co-Founder and Design Director for 4D Products said; “We wanted to design a multi-use product that appeals to children and parents and met the price when manufactured. To begin with, the AquaPlane flotation device is worn on the back, so the child is swimming in the correct position while practising all strokes including backstroke. It has a lower profile and is wider than other back floats giving children better balance when swimming on their backs. When the child is ready, the straps are taken off and it is used as a kick board to enhance stroke development. Later, it turns into a performance tool to build stamina and strength.

As the aid has multiple uses it saves instructors having to carry around and store lots of different equipment, which is proving a big selling point.” He added; “The design is internationally protected and complies with international safety standards too which means international sales are possible too.”

Jamie Gagnon from Scotland praised the “great design idea”. She said; “Until now my five-year-old has been swimming with arm floats, but I found she was reluctant to use her arms. I took her to the pool last night for the first time with AquaPlane and within 10 minutes she was swimming around confidently and using her arms. She loves it.”

Chris now hopes to expand his range of stockists and is also looking to sell overseas.

AquaPlane is for children aged three and over and is available in four vibrant colours for £24.99 from Argos, Toys R’Us and the AquaPlane website at www.aqua-plane.co.uk .


Photo: In use with older children. Chris Shore (left) and Dan Coombs (right) in the water.

4D Designed Product hits the market

The fantastic ZeroTape dispenser, Product Design by 4D Products,  has been doing the rounds at trade shows around the world, spreading the good news about a new and improved way to dispence packaging tape…

zerotape-product design

zerotape-product design

zerotape-product design

zerotape-product design

Request For Quotation – Video Production Project

4D Products require a cutting edge showreel style marketing focused video, showcasing who we are, what we do, how we do it, and the successes of previous projects. Please click on the link below to access the full details.

4D Products has strong ambition to accelerate its growth and for this reason is working with Sci-Tech Daresbury as a partner in the Liverpool City Region – New Markets 2 Programme which is part funded through the European Regional Development Fund (ERDF).  This programme will part fund the work requested below and hence accelerate the impact arising for 4D Products.

In order to grow our business we need to attract new customers. In a world where video is becoming ubiquitous in people’s lives, 4D Products wishes to utilise the engaging nature and reach of video to market our design services to a wider audience.

Request for Quotation

4D Exercising their right to PR

Some great feature articles have been spotted recently in a range of media outlets, featuring one of 4D Products innovative Product Designs, developed with the assistance of The Virtual Engneering Centre. Good work everyone! here is just one of them…

4d products-product design

Aquaplane glides into Toys R Us

Great to see the 4DP designed Aquaplane swimming float is now being stocked by leading retailer, Toys R Us. Well done to the team at Aquaplane!


Funding for New Product Development

Is your business looking to develop new products for the renewable energy sector?

LCR Future Energy will help SMEs in the Liverpool City Region to maximise their share of renewable energy sales, which are set to grow by 60% over the next 5 years


Walk in the Dark – Charity Walk

Iain took part in the ‘Walk in the dark 2017’ charity walk on the 29th of April, walking 11 miles from Chorley to Preston Hospital, as part of the Rosemere Cancer centres 20th Anniversary fundraising appeal. If anyone is feeling generous and would still like to donate to this fantastic cause, please do so by CLICKING THIS LINK.


Design Studio Update

Amazing! A quarter of the year has gone already! A busy start to 2017 at 4D Products has seen a range of exciting new projects start within the 4D Design Studio.

We are excited to be working with Invertek Drives to supply development services on a range of their industrial electronics enclosures. Invertek Drives is a global manufacturer of Variable Frequency Drives (VFDs / AC Drives) for energy efficient control of variable speed electric motors.

Our long term relationship with Sentinel Performance Solutions has seen us develop several new products recently; some are new and improved versions of existing products, some carving out completely new product sectors.

4D Product in the news

Great to see the Sabre X17 tattoo machine featured in this months ‘Visual Design Guide’ section of Develop 3D.

What a fantastic product!



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